About Loxvik

The person you speak to is the person who does the work.

I'm Oliver, and I started Loxvik because too many small businesses were getting bad advice from people who didn't understand their world. No account managers. No handoffs. Just one person who knows your business and gets things done.

Book a Free Call → How I Work

The Short Version

Why Loxvik exists.

I spent years watching small businesses get sold tools they didn't need, strategies they couldn't execute, and promises that never materialised.

The agencies were too expensive. The freelancers disappeared halfway through. The consultants delivered a 60-page deck and vanished. And the business owner was left exactly where they started — except lighter in the pocket and more sceptical of anyone offering to help.

Loxvik exists because I think there's a better way to do this. Start by understanding the business. Be honest about what will actually make a difference. Do the work yourself — properly — and make sure it sticks after you leave.

These days that means one thing, done properly: fixing the gap between enquiries arriving and jobs being won, for building and home improvement firms around Buckinghamshire and the Thames Valley. Not because it's trendy. Because it's the most measurable problem these businesses have — and the most fixable.

How I Think

Honest over hype. Results over rhetoric.

These aren't values on a wall. They're how I make decisions about your project every single day.

I'll tell you if it's not worth doing

If automation won't save you enough time to justify the cost, I'll say so. If your website isn't the problem, I won't redesign it. You're paying for honest advice, not a yes-man.

Your results are the only metric

I don't measure success by deliverables shipped or hours billed. I measure it by the time you get back, the errors that disappear, and the decisions that get easier.

No jargon without translation

If I use a technical term, I explain it immediately. Your team shouldn't need a glossary to understand what's happening with your own business systems.

Everything I build, you own

No vendor lock-in. No proprietary black boxes. Every automation, dashboard, and system comes with full documentation so your team can manage it independently.

What I Bring

Experience that translates directly
into results for your business.

Buying behaviour & conversion

Ten years working on how people decide to buy — what an enquirer needs to see, how quickly they need to see it, and what makes them commit to one firm over another. That's the lens the whole business runs on: your pipeline is judged the way your customer experiences it, not the way it looks from inside.

Automation & measurement

I've designed automation flows connecting CRMs, ERPs, and custom APIs — the same machinery that makes a fast reply and a reliable follow-up happen without anyone remembering to do them. And I build the measurement in, so you can see whether any of it actually worked.

Who I Work With

Built for firms whose next enquiry
is worth real money.

Residential Builders

Extensions, refurbishments, new builds

Your work sells itself once people see it — the problem is the fortnight between someone enquiring and someone deciding, when you're on site and the enquiry is sitting in an inbox. That window is where jobs are won and lost, and it's the window I work in.

Renovation Specialists

Whole-house projects, listed and period property

Long projects, big decisions, and customers who take weeks to choose. The firm that responds well and stays in touch through that deciding period usually gets the job — but staying in touch by memory doesn't survive a busy site.

High-Ticket Home Improvement

Kitchens, bathrooms, garden rooms, orangeries

You compete with two or three local rivals for every job, and the homeowner enquires with all of you at once. How fast and how well you come back is the first impression that decides who gets the site visit — before price has entered the conversation.

How I Work

A straightforward process, built around your time.

No six-month discovery phases. No committee decisions. You talk directly to the person doing the work, and we move at the pace your business needs. Every engagement starts with evidence and ends with something you can measure.

Book a Free Call →

01 The free audit

I time your reply to a new enquiry against four local rivals you name, and show you the comparison. Done in the open — every business contacted is told in my first reply. The full method is here.

02 The diagnostic

If the audit shows a problem worth fixing, a paid diagnostic maps your whole enquiry-to-won pipeline and prices the leak in your own numbers. You get costed options, not a single recommendation — and an honest assessment of whether I'm the right person to build any of them.

03 The fix

I build whichever option you chose — the website, the response and follow-up system, the automation behind it — with regular check-ins so you always know where things stand.

04 You own it

Full documentation and a walkthrough. Everything is yours to manage independently — or I can stay on and run it, reporting one number a month: enquiries won.

What I Do

One focus. One person.
The enquiry-to-won pipeline.

Everything runs in four stages — a free audit, a paid diagnostic, the fix, and ongoing management — and each stage has to earn the next. The free audit is where everyone starts.

How It Works

The four stages in full: what each one does, what it costs you, and why nothing is sold before the stage before it has shown you something real.

Learn more →

Questions

Things people usually ask.

Why should I work with a solo founder instead of an agency?

Because the person who pitches the work is the person who does the work. No handoffs to junior staff, no account manager buffer. You get direct access to the person making the decisions and writing the code. For businesses with 5–50 people, that direct relationship makes everything faster and more accountable.

What if my project needs skills outside your expertise?

I'll tell you. If something falls outside my expertise, I won't pretend otherwise. I'll either recommend someone I trust or help you find the right specialist. Honest assessment is more valuable than overpromising.

How do you handle capacity as a solo operator?

I take on a limited number of projects at any time so every client gets my full attention. If I'm at capacity, I'll be upfront about timelines rather than overcommitting. Quality matters more than volume — for both of us.

Is the initial call really free? What's the catch?

No catch. It's 30 minutes where I learn about your business and you decide if I'm the right person to help. I'll give you honest observations either way. If there's a good fit, we'll talk next steps. If there isn't, you'll still walk away with useful insights about your processes.

What does it cost to work with Loxvik?

Every project is different, so I price on a case-by-case basis after understanding your specific needs. I'll give you a clear, detailed quote after the initial call — no surprises, no hidden fees.

Let's see if we're a good fit.

Book a free 30-minute call. I'll learn about your business, you'll learn about how I work, and we'll both decide if it makes sense to go further. No pitch, no obligation.