I spent years watching small businesses get sold tools they didn't need, strategies they couldn't execute, and promises that never materialised.
The agencies were too expensive. The freelancers disappeared halfway through. The consultants delivered a 60-page deck and vanished. And the business owner was left exactly where they started — except lighter in the pocket and more sceptical of anyone offering to help.
Loxvik exists because I think there's a better way to do this. Start by understanding the business. Be honest about what will actually make a difference. Do the work yourself — properly — and make sure it sticks after you leave.
I focus on AI and automation — because that's the lever that creates the biggest, most measurable impact for growing businesses. Not because it's trendy. Because it works.